Strategi Komunikasi Media Sosial dalam Meningkatkan Citra Merk

Along with the development and growth of digital technology, companies are able to align their goals current era, namely digitalization in order maintain survive company. Social media or online currently widely used society become a community need carrying out social life. Companies can take advantage improve brand image be part interactions that people undergo. This research method is literature review research, using qualitative conceptual approach. The analytical technique annotated bibliography. results show communication strategies improving done creatively innovatively. Awareness certain brands consumers remember included opportunity for brands, by continuously doing wider mix on media. Because more than one continues develop, it considered including: education about marketing, reliable human resources, budget.